Episode 0 is an old term from before we had trailers. This is the first episode in your podcast feed.
This episode should be 1-6min, any longer than that and the content might be better used as a proper episode.
Why should I have one?
The main purpose for us is to allow us to submit the podcast to the directories (Apple Podcasts, Spotify etc.) before the podcast is launched. This allows us much more control over the launch date.
For listeners it gives them a short pitch on why they should subscribe. Keep in mind that not every new listener will listen to this episode, so every episode needs to introduce itself.
For podcasters creating this episode is a taste at what it will be like to podcast. It is a chance for you to see if this is something you want to do.
This episode doesn’t need to hang around forever, each season could have its own trailer, so you will have a chance to refine the pitch.
What should it cover?
- Why should somebody listen?
- What will they learn?
- How will you help them implement the things they learn?
- Who are you?
- Call to action to subscribe to the show so they can get the first episode as soon as it lands.
Much like a good talk, you should start with a story to hook the listener, whether it be personal or from pop culture. Once you hook them, tell them how it relates to the problem you’re trying to solve with your podcast. Then move to who you are, what your authority is on the subject and what they can expect from the show. Finally, round out with the call to subscribe to the podcast