Branding

Less bland, more braaand

Our approach to building your brand

First, we interrogate you (not really). We work out where your value is and what makes you so special. It’s like a really fun chat with a mate, where you feel understood and excited for your new venture.

Then, we find out who your audience is. What makes them tick? What do they need help with? Once we have this picture, we know exactly how to talk to them. Understanding your audience is the key to an effective branding project.

And finally, we get to work making something we know they’ll love. Your aesthetic and your tone are all expertly crafted to suit your audience perfectly.

Branding services

  • Magic Wand

    Logo Design

    So you want to create a brand? Your logo is responsible for your first impression, so it’s got to be ducking good. Our design team bring your concept to life like magic ✨ Then the hard part… choosing your fave!

  • Speech Bubble

    Tone of Voice

    How you speak determines how you make people feel. And how you make people feel determines whether they want to buy from you. A well-defined TOV keeps you consistent, engaging and on-the-money.

  • Star

    Visual Identity

    Your logo’s picked, now what? The design team is just getting started. Your typography, colour scheme, style and overall look and feel all contribute to creating a brand that stands out to the right people.

  • Merch

    Merch and Swag

    Feeling boujie? Branded assets give that professional feel. Align your brand across digital and tangible assets: email signatures, team headshots, business cards, uniforms or… fidget spinners?

  • Tick 2

    Customer Research

    Get to know your audience with data-driven customer personas and journey mapping. We chat with your tribe and create a strategy for reaching and converting them.

  • Some of our fave work

    We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.

    • The Wonky Tooth Sawfish

      There are 4 species of sawfish that live in the rivers, streams and oceans of Papua New...

    • Hello Coach

      Hello Coach is an online subscription service where business and life experience is given by mentors. We...

    • GDS Tech

      A brand revamp taking GDS Tech to the next level. GDS Tech is a majority Indigenous-owned and...

    • Live Love Nourish hero

      Live Love Nourish

      A delicious brand refresh and a delectable new website were both on the table for Live Love...

    • CapitalAI branding hero

      CapitalAI

      An exciting tech branding project with a website that is out of this world. Our task was...

    • End2End

      We hatched a new brand identity and website for this budding Melbourne-based tech consultancy service.

    • Australian Crypto Convention

      We helped the crypto bros deck out the Gold Coast Convention Centre with ACC branded event signage...

    • Saab Partners

      A new look for a new gen. Sydney-based accounting firm Saab Partners entrusted our ducklings to refresh...

    • Cryptoden

      A brand redesign for the Cryptoden to launch in time for Crypto Con 2022

    • KaneFibre

      From food waste to food as medicine. We were called upon for branding and packaging design for...