Branding
Less bland, more braaand
Our approach to building your brand
First, we interrogate you (not really). We work out where your value is and what makes you so special. It’s like a really fun chat with a mate, where you feel understood and excited for your new venture.
Then, we find out who your audience is. What makes them tick? What do they need help with? Once we have this picture, we know exactly how to talk to them. Understanding your audience is the key to an effective branding project.
And finally, we get to work making something we know they’ll love. Your aesthetic and your tone are all expertly crafted to suit your audience perfectly.
Branding services
Logo Design
So you want to create a brand? Your logo is responsible for your first impression, so it’s got to be ducking good. Our design team bring your concept to life like magic ✨ Then the hard part… choosing your fave!
Tone of Voice
How you speak determines how you make people feel. And how you make people feel determines whether they want to buy from you. A well-defined TOV keeps you consistent, engaging and on-the-money.
Visual Identity
Your logo’s picked, now what? The design team is just getting started. Your typography, colour scheme, style and overall look and feel all contribute to creating a brand that stands out to the right people.
Merch and Swag
Feeling boujie? Branded assets give that professional feel. Align your brand across digital and tangible assets: email signatures, team headshots, business cards, uniforms or… fidget spinners?
Customer Research
Get to know your audience with data-driven customer personas and journey mapping. We chat with your tribe and create a strategy for reaching and converting them.
Some of our fave work
We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.
Holistic Management Co-Op
The HMC crew help farmers turn tired paddocks into thriving, resilient landscapes.
Ability Map
We’ve partnered with AbilityMap long-term on branding, web, copy and campaigns – helping them show off their super-smart strengths-based talent platform to the world.
The Wonky Tooth Sawfish
Sawfish species are in trouble, so a team of scientists and creatives made a conservation kids’ book called ‘The Wonky Tooth Sawfish’.
Hello Coach
Hello Coach is a mentoring subscription; we shaped the brand, UX/UI, website, illustrations and podcasts to help people access practical business and life advice.
GDS Tech
We helped revamp GDS Tech, a majority Indigenous-owned business, while proudly retaining their original brandmark created by an Australian First Nations artist.
CapitalAI
An exciting tech branding project with a website that is out of this world. Our task was to take the concept of CapitalAI and bring it to life.
Live Love Nourish
A delicious brand refresh and a delectable new website were both on the table for Live Love Nourish.
End2End
We hatched a new brand identity and website for this budding Melbourne-based tech consultancy service.
Australian Crypto Convention
We helped the crypto bros deck out the Gold Coast Convention Centre with ACC branded event signage and bespoke conference booth designs. Lamborghini not included.
Saab Partners
A new look for a new gen. Sydney-based accounting firm Saab Partners entrusted our ducklings to refresh their identity and build a new website to better reflect their brand.