Copywriting

Trade words for cash

How we use copy to convert and engage

Every word you speak to your target market has the chance to turn them into your customers. Conversion copy is expertly composed to capture attention, create interest and desire, and convert prospects who keep coming back. Wanna sound smart? Sassy? Maybe a little quirky. Whatever your style, our copywriting team finds the perfect Tone of Voice and keeps it consistent across every channel.

It starts with your Voice Guide. It’s got to be perfect to find perfect people. A whole heap of research and a little bit of consumer psychology goes into creating a voice that perfectly balances your customers and your brand.

Convincing and alluring copy that plays on the subtle nuances in the way your people speak. Words making you money… what more could you ask for?

  • Web pages

  • Sales letters

  • Ads

  • Email marketing

  • Blog content

  • White papers

  • Why bother with a copywriter?

  • Heart

    Keep it Consistent

    A solid brand voice gives your brand a consistent personality. So, your customers know what to expect when they interact with you. It’s all about the branding, baby.

  • Send

    Educate and Engage

    Teach the people to assert your authority. They need answers, entertainment or ideas. You provide them. Become the voice of your people - whatever that sounds like.

  • Sync

    Convert Prospects

    Turn leads into customers by using the exact language that resonates with them. Work out who your people are, and speak words they just can’t help but hear.

  • Crown

    Be the Expert

    Build your personal brand and give your prospects the answers they need. A combination of SEO and quality content positions you perfectly as an expert in your field.

  • Target

    Generate Leads

    The best way to draw people in? Give them what they want. Our content team finds out exactly what that is and creates it. So your target market can’t help but exchange their details for your knowledge.

  • Some of our fave work

    We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.

    • Manuka RX - New Zealand

      ManukaRX

      ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world.

    • Butter Insurance

      Butter Insurance

      While making an organisation-wide pivot to travel insurance, Butter needed to rebuild their analytics setup to enable...

    • CBM

      CBM

      After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and...

    • Sierra Escape

      Sierra Escape

      Located in Mudgee, NSW. Sierra Escape was seeking to increase their client base within the Sydney market...

    • Poolz

      Poolz

      Poolz selected Chunky Duck to manage all digital media campaigns to meet strong demand for new swimming...

    • Kicks hero

      Kicks

      We helped Kicks put their stamp on the music festival industry with a fresh website that showed...

    • End2End

      We hatched a new brand identity and website for this budding Melbourne-based tech consultancy service.

    • Australian Crypto Convention

      We helped the crypto bros deck out the Gold Coast Convention Centre with ACC branded event signage...

    • Saab Partners

      A new look for a new gen. Sydney-based accounting firm Saab Partners entrusted our ducklings to refresh...

    • KaneFibre

      From food waste to food as medicine. We were called upon for branding and packaging design for...