Project Overview

If you haven’t heard of Sarah Pound (aka Wholesome by Sarah) then you better check that you’re not living under a rock… While we have a soft spot for Sarahs generally, this one is an absolute standout .

Here at Chunky Duck we’ve been working closely with her and hubby Tom Bachet, together we’ve revamped her website, Wholesome by Sarah. The site is home to 100’s of delicious recipes and family favourites.

We’ve also just built out and launched a paid offering for her audience of over 1 million Instagram followers.

Anyone after some cheese and quackers?

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