Website Maintenance
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Our approach to website maintenance
Think of WordPress as one of the apps on your phone. Like those apps, regular updates are required to bring us new features and security updates.
While new features are great, those security updates are vital to the health of your website. Attackers are constantly scanning websites looking for known issues to exploit. The easiest way to protect again this is to keep everything updated.
What’s included in website maintenance?
Backups
Stored on an external service. A lot of website hosts do backups which is great. What happens when the host is not accessible or their backups are damaged? This is where this extra backup provides extra security.
Security Checks
When a security flaw is discovered and published often this is followed buy an update to close the flaw. But what happens if the plugin or theme is no longer updated. The security checks flag this issue for us to find a replacement.
Performance Checks
Hosting providers are not static and can suffer from performance degradation over time. This is hard to spot without regular checking.
SEO Ranking
Keep an eye on how your site is performing with this basic report.
Uptime Monitoring
The website is pinged every 15 min to ensure it is still responding.
Link Monitoring
Broken links can affect your search rankings. While there are plugins that do this function they can also bog down your website.
Some of our fave work
We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.
Spilt Milk 2025
The world’s best petting zoo is coming in 2025 – with everyone’s favourite Lamar headlining and a brand-new festival site to match.
237%
Increase in ROAS
MitoQ
With years of strong Google Ads performance, we reviewed the campaign structure to ensure it is still delivering the best possible return for our client.
100%
Increase in impressions
Beca
Beca’s organic rankings and traffic had been slipping long-term, so we built an SEO turnaround to lift visibility across Australia and New Zealand for competitive, top-of-funnel engineering terms.
Kids ELC
The full egg, refreshed branding, a new website, strategy and customer journey map, plus tone of voice that feels warm, calm and genuinely kid-first.
InteliCare
A people-first tone of voice and website for InteliCare. Clear, calm and genuinely human, designed to support real decisions with confidence and care.
158%
Increase in organic traffic revenue
CBM
After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and global competitors.
114%
Increase in Paid Media ticket sales
Riverside Theatres
A messy site migration tanked organic traffic, leaving Riverside Theatres leaning heavily on paid media to keep seats filled.
Juggle Street
Our ducklings designed and built the Juggle Street website to complement their brand refresh.
Holistic Management Co-Op
The HMC crew help farmers turn tired paddocks into thriving, resilient landscapes.
29 X
Increase in converted leads
Auto Auto
Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to the royal commission into the banking section.