CBM - Chunky Duck

Brief & Challenge

After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and global competitors. Competing directly with their global presence, CBM Australia needed to highlight their work locally and distinguish themselves technically within Google’s eyes.

Service/s

Hero, PPC, SEO

Sector

Health

About the client

CBM builds community partnerships at both a grassroots and strategic level for people with disabilities in developing countries. As a catalyst for immediate and lasting change, CBM supports those facing enormous challenges including stigma, violence, and profoundly diminished access to physical and mental health care, food, education and assistive devices.

Strategy + process

With a significant amount of work to be addressed via our strategic audits, we focused on optimising current website content and reducing the prevalence of thin-content pages across the website. This was accompanied by a targeted search program that sought to more effectively utilise CBM’s Google grant account through a pass-through testing model using a separate ads account.

Results

In the first six months

Organic traffic

Increase in keywords ranking 1-3

31%

Increase in organic traffic

53%

Increase in organic traffic revenue

158%

Paid traffic

Increase in paid search donations

58%

Increase in paid search revenue

195%

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