Aurora Spa & Bathhouse

Brief & Challenge

Located in Mornington Peninsula, Vic. Aurora Spa was seeking to increase their bathhouse bookings within the Melbourne market through improved organic rankings.

Service/s

SEO

Sector

Health

Aurora Spa and Bathhouse Logo

About the client

An oasis for total wellbeing, Aurora Spa provides a dramatic backdrop of contemporary design that transports you from the everyday to the extraordinary. With evidence-based remedies, ancient bathing traditions with a modern twist and meaningful spa rituals, the powerfully regenerative benefits of hot and cold contrast help you achieve peak wellness.

Strategy + process

After addressing multiple technical issues through a new website launch, a site-wide content optimisation project focused on improved the content relevancy for Melbournians seeking a luxury bathhouse escape. These improvements were further promoted through a targeted outreach program, that built high-quality links to key pages.

Results

In the firth 6 months…

Organic traffic

Increase in keywords ranking 1-3

117%

Increase in organic traffic

372%

Other work you might like

  • Manuka RX - New Zealand

    ManukaRX

    ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world.

  • Auto Auto

    Auto Auto

    Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to...

  • Butter Insurance

    Butter Insurance

    While making an organisation-wide pivot to travel insurance, Butter needed to rebuild their analytics setup to enable...

  • CBM

    CBM

    After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and...

  • Sierra Escape

    Sierra Escape

    Located in Mudgee, NSW. Sierra Escape was seeking to increase their client base within the Sydney market...

  • ActiveMail

    ActiveMail

    With limited digital growth in the prior years, ActiveMail was looking to increase inbound leads through a...