Brief & Challenge
A double-whammy. After a failed website migration resulted in a major loss of organic traffic, Riverside Theatres had become highly reliant on paid media to maintain ticket volumes within each venue. Chunky Duck was engaged to address the organic traffic decline and improve overall campaign performance across Google and Meta.
About the client
Riverside Theatres is the centrepiece of arts and entertainment in Sydney’s central city, Parramatta, offering live experiences you can’t have at home. A successful cultural and community asset, Riverside plays an important role in building a diverse, thriving local city culture.
Strategy + process
After auditing all current digital marketing activities, we implemented a range of technical improvements to the Riverside website, along with rebuilding all media campaigns from the ground up. By reducing Riverside’s reliance on publisher-owned bidding strategies through independent third-party bidding tech, a more rapid optimisation model could be implemented.
Results
Within the first 10 months…
Organic traffic / SEO
Increase in organic visitors
43%
Increase in organic revenue
49%
Google Ads
Increase in ticket purchases
114%
Decrease in cost-per-sale
86%
Decrease in media spend
13%
Meta Ads
Increase in ticket purchases
89%
Decrease in cost-per-sale
44%
Increase in ROAS
76%
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