Brief & Challenge
Experiencing a long-term decline in organic rankings and traffic, Beca approached us for an SEO strategy to turn around these downward trends. The campaign’s primary goal: improve Beca’s search visibility across Australia and New Zealand by targeting generic, top-of-funnel keywords in the highly competitive engineering consultancy space.
About the client
Beca Group is a leading Asia Pacific engineering and professional services consultancy. Combining the expertise of engineers, designers and advisors, Beca helps clients plan, design and deliver sustainable infrastructure, buildings and communities.
Strategy + process
We began by identifying and correcting multiple Technical SEO issues, from deindexing duplicate content to redirecting broken backlinks. Next, we designed proper keyword targeting across the entire site to resolve long-standing keyword cannibalisation. Key pages were then updated with optimised content and metadata, and further supported by a focused campaign to build relevant, authoritative backlinks.
Results
Within the first six months of the campaign (January 2025 vs. July 2025) …
Monthly organic traffic
Increase in clicks
61%
Increase in impressions
100%
Increase in sessions
73%
Monthly non-branded organic traffic
Increase in non-branded clicks
39%
Increase in non-branded impressions
107%
Other work you might like
We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.
237%
Increase in ROAS
MitoQ
With years of strong Google Ads performance, we reviewed the campaign structure to ensure it is still delivering the best possible return for our client.
158%
Increase in organic traffic revenue
CBM
After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and global competitors.
114%
Increase in Paid Media ticket sales
Riverside Theatres
A messy site migration tanked organic traffic, leaving Riverside Theatres leaning heavily on paid media to keep seats filled.
29 X
Increase in converted leads
Auto Auto
Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to the royal commission into the banking section.
24%
Increase in ROAS within two months
ManukaRX
ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world.
Butter Insurance
While Butter shifted the whole business toward travel insurance, we rebuilt analytics with full-funnel and server-side tracking to keep every campaign properly measured