Brief & Challenge
Experiencing a long-term decline in organic rankings and traffic, Beca approached us for an SEO strategy to turn around these downward trends. The campaign’s primary goal: improve Beca’s search visibility across Australia and New Zealand by targeting generic, top-of-funnel keywords in the highly competitive engineering consultancy space.
About the client
Beca Group is a leading Asia Pacific engineering and professional services consultancy. Combining the expertise of engineers, designers and advisors, Beca helps clients plan, design and deliver sustainable infrastructure, buildings and communities.
Strategy + process
We began by identifying and correcting multiple Technical SEO issues, from deindexing duplicate content to redirecting broken backlinks. Next, we designed proper keyword targeting across the entire site to resolve long-standing keyword cannibalisation. Key pages were then updated with optimised content and metadata, and further supported by a focused campaign to build relevant, authoritative backlinks.
Results
Within the first six months of the campaign (January 2025 vs. July 2025) …
Monthly organic traffic
Increase in clicks
61%
Increase in impressions
100%
Increase in sessions
73%
Monthly non-branded organic traffic
Increase in non-branded clicks
39%
Increase in non-branded impressions
107%
Other work you might like
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