Data Analytics & Reporting
Your data putting in the hard yards
Our approach to data, analytics and reporting
Not every metric is important and needs tracking.
Our approach to data focuses on empowering you to make informed decisions about your business. By providing you with a custom-made reporting dashboard from day one, we allow you to determine the performance of your website, campaigns and agency (us) by highlighting the metrics most important to you.
Coupled with a focus on warehousing first-party data, it puts us on the same page and improves collaboration across each and every marketing channel.
Data services
Datastream Tracking Audit
Confirm your faith in each data source by evaluating existing tags, pixels and analytics tools.
Serverside Tracking Implementation
Forget ad blockers and third-party data limitations by capturing your own first-party data sources for more accurate reporting.
Data Warehousing
Capture and retain each and every bit of data your business creates. Then feed it directly into BI and AI tools for truly incredible insights.
Real-time Reporting Dashboard
Get the low-down whenever you need it through a real-time report hosted on reports.chunkyduck.com
Custom Integration + Visualisation
Report on any data source and visualise however you want through a custom-built data solution.
Some of our fave work
We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.
468%
Increase in conversion value
AB Equipment
AB Equipment's paid search wasn't reflecting the way the business actually sells, with machine lines, parts, service, and training competing inside a legacy campaign structure.
11x
Policy growth in Google Ads
ReadySet
As a new entrant within the fiercely contested Australian travel insurance space, the hurdles were double-sided: zero historic data and aggressive baseline competition.
89%
Google Ads revenue increase
Bon Charge
After navigating a period of fragmented data and blurry performance visibility, Bon Charge was seeking confidence that every dollar spent was driving real, measurable value.
237%
Increase in ROAS
MitoQ
With years of strong Google Ads performance, we reviewed the campaign structure to ensure it is still delivering the best possible return for our client.
73%
Increase in organic traffic
Beca
Beca’s organic rankings and traffic had been slipping long-term, so we built an SEO turnaround to lift visibility across Australia and New Zealand for competitive, top-of-funnel engineering terms.
158%
Increase in organic traffic revenue
CBM
After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and global competitors.
114%
Increase in Paid Media ticket sales
Riverside Theatres
A messy site migration tanked organic traffic, leaving Riverside Theatres leaning heavily on paid media to keep seats filled.
29x
Policy growth in Google Ads
Auto Auto
Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to the royal commission into the banking section.
24%
Increase in ROAS within two months
ManukaRX
ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world.
99%
Server side tracking accuracy
Butter Insurance
While Butter shifted the whole business toward travel insurance, we rebuilt analytics with full-funnel and server-side tracking to keep every campaign properly measured