About the client
Poolz simplifies the process of owning a swimming pool by providing comprehensive resources, education, and services that make pool ownership effortless and enjoyable for homeowners.
Strategy + process
We reduced Poolz’ reliance on publisher-based bidding models and rebuilt campaigns to provide greater data transparency across the entire media portfolio. Through the implementation of independent third-party bidding technology, the additional insights provided Poolz with more rapid and actionable campaign metrics.
Results
Meta Ads
Increase in leads
73%
Decline in cost-per-lead
18%
Google Ads
Increase in conversion rate
23%
Reduction in media spend
38%
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Increase in ROAS
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Increase in ROAS within two months
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