Poolz

Brief & Challenge

Launched in August 2023, Poolz rapidly scaled their media campaigns to meet strong demand for new swimming pools within Australia. Poolz selected Chunky Duck to manage all digital media campaigns and reduce their cost-per-lead on incoming enquiries.

Service/s

Hero, PPC

Sector

Startup

About the client

Poolz simplifies the process of owning a swimming pool by providing comprehensive resources, education, and services that make pool ownership effortless and enjoyable for homeowners.

Strategy + process

We reduced Poolz’ reliance on publisher-based bidding models and rebuilt campaigns to provide greater data transparency across the entire media portfolio. Through the implementation of independent third-party bidding technology, the additional insights provided Poolz with more rapid and actionable campaign metrics.

Results

Meta Ads

Increase in leads

73%

Decline in cost-per-lead

18%

Google Ads

Increase in conversion rate

23%

Reduction in media spend

38%

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