Brief & Challenge
Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to the royal commission into the banking section. As a standout provider within their category, AutoAuto needed to scale campaigns quickly to meet the available market share.
Service/s
Sector
About the client
Whether you’re about to buy a new car or your new car warranty is about to expire, Auto Auto provides extended car warranty to keep you protected from unexpected, costly repairs.
Strategy + process
Through a targeted Google Ads campaign, we were able to prove the commercial viability of the current market and provide a model for growth. Key learnings from these initial campaigns provided the groundwork for SEO expansion and reduced Auto Auto’s reliance on paid media.
Results
In the first six months...
Google Ads
Increase in converted leads
29X
ROAS
3.81
Reduction in media spend
38%
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