Strategy

A duck

with a plan

Strategy chess

Waddle your way to success

Build your model for growth through a data-backed strategy.

Our approach to strategy focuses on outlining your path to success. By clearly defining the assumptions within your strategic framework, we build you a model to test each and every hypothesis through validated learning. Gain the confidence to make informed decisions and prove the value of continued investment in your business.

Perfectly implementing a flawed strategy is wasteful, let’s get you on the right track with a model that builds confidence and growth.

  • Services

    There’s no need to wing it, our strategy services include:

  • Search

    Market + Competitor Research

    Get a good look at the big picture and determine exactly what needs to be done to sustainably grow your business, one step at a time.

  • Pie Graph

    Audience Segmentation + Persona Development

    Understand your audience and their consideration set; outlining how your business meets their needs in market.


  • Bar Graph

    Growth Modelling

    Build your financial model for growth through a waterfall analysis that outlines key assumptions and scheduled hypothesis testing.


  • Target

    Marketing Strategy

    Waddling alone? Let the ducks guide your marketing efforts, operating as fractional CMO for your business.


  • Like

    Workshops

    Guide your future strategy through a duck-facilitated strategy workshop, from wherever you call home.

    • Meet the Strategy team

    • Ryan Griffin - Director and Co-founder of Chunky Duck
      Managing Director

      Ryan Griffin

    • Luke James - Director and Co-founder of Chunky Duck
      Technology Director

      Luke James

    • Sarah Hill - Director and Co-founder of Chunky Duck
      Creative Director

      Sarah Hill

    • Luke Davies - Paid Media Manager at Chunky Duck
      Paid Media Manager

      Luke Davies

    • Charlie Rivers - SEO Manager at Chunky Duck
      SEO Manager

      Charlie

    • Creative Strategist

      Felicity

    Brands that quack

    Some of our fave work

    We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.

    View More

    • Spilt Milk 2025

      The world’s best petting zoo is coming in 2025 – with everyone’s favourite Lamar headlining and a brand-new festival site to match.

    • Kids ELC

      The full egg, refreshed branding, a new website, strategy and customer journey map, plus tone of voice that feels warm, calm and genuinely kid-first.

    • InteliCare

      A people-first tone of voice and website for InteliCare. Clear, calm and genuinely human, designed to support real decisions with confidence and care.

    • Juggle Street

      Our ducklings designed and built the Juggle Street website to complement their brand refresh.

    • Holistic Management Co-Op

      The HMC crew help farmers turn tired paddocks into thriving, resilient landscapes.

    • Saab Partners

      A new look for a new gen. Sydney-based accounting firm Saab Partners entrusted our ducklings to refresh their identity and build a new website to better reflect their brand.

    • Groundlvl hero logo

      Groundlvl

      We were tasked with developing a brand identity and website that would appeal to the construction industry that was designed from the ground, up!

    • Wholesome by Sarah

      If you haven't heard of Sarah Pound (aka Wholesome by Sarah) then you better check that you're not living under a rock…

    • Harvest Rock 2025

      Harvest Rock is Adelaide doing what it does best: big-name music, boutique vibes and frankly outrageous amounts of good food and wine.

    • Strumming Bird 2025

      Got your chaps ready?, introducing Strummingbird, a modern country festival touring Sunshine Coast, Newcastle and Perth.