Waddle your way to success
Build your model for growth through a data-backed strategy.
Our approach to strategy focuses on outlining your path to success. By clearly defining the assumptions within your strategic framework, we build you a model to test each and every hypothesis through validated learning. Gain the confidence to make informed decisions and prove the value of continued investment in your business.
Perfectly implementing a flawed strategy is wasteful, let’s get you on the right track with a model that builds confidence and growth.
Services
There’s no need to wing it, our strategy services include:
Market + Competitor Research
Get a good look at the big picture and determine exactly what needs to be done to sustainably grow your business, one step at a time.
Audience Segmentation + Persona Development
Understand your audience and their consideration set; outlining how your business meets their needs in market.
Growth Modelling
Build your financial model for growth through a waterfall analysis that outlines key assumptions and scheduled hypothesis testing.
Marketing Strategy
Waddling alone? Let the ducks guide your marketing efforts, operating as fractional CMO for your business.
Workshops
Meet the Strategy team
Ryan Griffin
Managing Director
Luke James
Technology Director
Sarah Hill
Creative Director
Adam
Head of Growth
This duckling prefers to keep a private profile.
Jemma
SEO Lead + Digital Strategist
Luke Davies
Paid Media Lead
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Charlie
Senior SEO Manager
Meenakshi
SEO Manager
Brands that quack
Some of our fave work
We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.
Foodworks Online
Australia's go-to nutrition analysis software since 1989. Trusted by dietitians, hospitals and food manufacturers. But a Website that hadn't kept up.
Spilt Milk 2026
Who's ready for hot girl summer? Spilt Milk 2026 is on and we're the ones who shipped out the site.
Rentco
A new WordPress website for Australia's leading truck and trailer hire company.
Hewitt Glass
Chunky Duck was engaged by Hewitt Glass to spin up a simple website for their new Sydney-based law firm.
Offaly Civil
The ducklings were engaged to rebuild a website for a leading QLD-based civil engineering business, Offaly Civil.
Spilt Milk 2025
The world’s best petting zoo is coming in 2025 – with everyone’s favourite Lamar headlining and a brand-new festival site to match.
Kids ELC
The full egg, refreshed branding, a new website, strategy and customer journey map, plus tone of voice that feels warm, calm and genuinely kid-first.
InteliCare
A people-first tone of voice and website for InteliCare. Clear, calm and genuinely human, designed to support real decisions with confidence and care.
Juggle Street
Our ducklings designed and built the Juggle Street website to complement their brand refresh.
Holistic Management Co-Op
The HMC crew help farmers turn tired paddocks into thriving, resilient landscapes.