Our approach to performance marketing
When it comes to your ads, we’re all about doing what’s best for you.
Blind trust in ad platforms has become common lately, but it’s not the best way to do things. Effective performance marketing needs more insight into the way leading publishers work, so we take an approach that empowers you instead.
We’re 100% transparent in our data and strategy. While most publishers now offer their own AI management tools to take action for you, we prefer independent technology. The difference for you is data clarity and transparency around any actions taken.
We don’t want you to rely solely on monopolistic platforms. Because dependency on them - or anyone - is not what grows a business. Our technology gives you clear, actionable insights and full control over strategic decision-making.
Digital success across a whole flock of performance marketing services
Our Performance Tech Stack
Why bother? 👀
When you invest in performance marketing with Chunky, you’re setting the groundwork to...
Increase Lifetime Value
More clicks and conversions don’t always mean more money for you. We focus on building lifetime value through superior tracking and marginal ROI management.
Generate Leads
We suss out where your people are, gently steering them into your sales funnel. Carefully crafted content and ad copy that sparks an interest.
Strengthen Relationships
Data-driven insights into exactly where your customers are, and how much time you should be investing in acquisition vs. nurture. Build strong relationships and the rest will follow.
Stay Relevant
Boost Brand Awareness
Meet the Performance team
Ryan Griffin
Managing Director
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Jemma
SEO Lead + Digital Strategist
Luke Davies
Paid Media Lead
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Charlie
Senior SEO Manager
Meaghan
Paid Media Manager
Meenakshi
SEO Manager
Lewis
Paid Media Manager
Brands that quack
Some of our fave work
We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.
4x
Increase in Google Ads leads
AB Equipment
AB Equipment's paid search wasn't reflecting the way the business actually sells, with machine lines, parts, service, and training competing inside a legacy campaign structure.
11x
Increase in Google Ads policies
ReadySet
As a new entrant within the fiercely contested Australian travel insurance space, the hurdles were double-sided: zero historic data and aggressive baseline competition.
89%
Increase in Paid Media revenue
Bon Charge
After navigating a period of fragmented data and blurry performance visibility, Bon Charge was seeking confidence that every dollar spent was driving real, measurable value.
237%
Increase in ROAS
MitoQ
With years of strong Google Ads performance, we reviewed the campaign structure to ensure it is still delivering the best possible return for our client.
73%
Increase in organic traffic
Beca
Beca’s organic rankings and traffic had been slipping long-term, so we built an SEO turnaround to lift visibility across Australia and New Zealand for competitive, top-of-funnel engineering terms.
158%
Increase in organic traffic revenue
CBM
After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and global competitors.
114%
Increase in Paid Media ticket sales
Riverside Theatres
A messy site migration tanked organic traffic, leaving Riverside Theatres leaning heavily on paid media to keep seats filled.
29x
Increase in Google Ads policies
Auto Auto
Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to the royal commission into the banking section.
24%
Increase in ROAS within two months
ManukaRX
ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world.
99%
Server side tracking accuracy
Butter Insurance
While Butter shifted the whole business toward travel insurance, we rebuilt analytics with full-funnel and server-side tracking to keep every campaign properly measured