Performance

Duck Duck

Grow

Our approach to performance marketing

When it comes to your ads, we’re all about doing what’s best for you.

Blind trust in ad platforms has become common lately, but it’s not the best way to do things. Effective performance marketing needs more insight into the way leading publishers work, so we take an approach that empowers you instead.

We’re 100% transparent in our data and strategy. While most publishers now offer their own AI management tools to take action for you, we prefer independent technology. The difference for you is data clarity and transparency around any actions taken.

We don’t want you to rely solely on monopolistic platforms. Because dependency on them - or anyone - is not what grows a business. Our technology gives you clear, actionable insights and full control over strategic decision-making.

Digital success across a whole flock of performance marketing services

  • Why bother? 👀

    When you invest in performance marketing with Chunky, you’re setting the groundwork to...

  • Receipt

    Increase Lifetime Value

    More clicks and conversions don’t always mean more money for you. We focus on building lifetime value through superior tracking and marginal ROI management.

  • Target

    Generate Leads

    We suss out where your people are, gently steering them into your sales funnel. Carefully crafted content and ad copy that sparks an interest.

  • Heart

    Strengthen Relationships

    Data-driven insights into exactly where your customers are, and how much time you should be investing in acquisition vs. nurture. Build strong relationships and the rest will follow.

  • Ribbon

    Stay Relevant

    Our performance team finely tunes your audience daily through market-leading bid tech. So, you only ever target the most relevant audience.

  • Rocket Launch

    Boost Brand Awareness

    Get seen and loved by more of your tribe. Our ads campaigns are perfectly poised to target the right people, so your ad spend is optimised and the right people know your name.

  • Meet the Performance team

    • Ryan Griffin - Director and Co-founder of Chunky Duck
      Managing Director

      Ryan Griffin

    • Luke Davies - Paid Media Manager at Chunky Duck
      Paid Media Manager

      Luke Davies

    • Charlie Rivers - SEO Manager at Chunky Duck
      SEO Manager

      Charlie

    • Paid Media Exec.

      Shreya Remalli

    • Paid Media Manager

      Meaghan Buddeke

    Brands that quack

    Some of our fave work

    We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.

    • MitoQ

      237%

      Increase in ROAS

      MitoQ

      With years of strong Google Ads performance, we reviewed the campaign structure to ensure it is still delivering the best possible return for our client.

    • Manuka RX - New Zealand

      24%

      Increase in ROAS within two months

      ManukaRX

      ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world.

    • 114%

      Increase in Paid Media ticket sales

      Riverside Theatres

      A messy site migration tanked organic traffic, leaving Riverside Theatres leaning heavily on paid media to keep seats filled.

    • 29 X

      Increase in converted leads

      Auto Auto

      Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to the royal commission into the banking section.

    • Butter Insurance

      Butter Insurance

      While Butter shifted the whole business toward travel insurance, we rebuilt analytics with full-funnel and server-side tracking to keep every campaign properly measured

    • CBM

      158%

      Increase in organic traffic revenue

      CBM

      After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and global competitors.

    • Aurora Spa & Bathhouse

      372%

      Increase in organic traffic

      Aurora Spa

      Located in Mornington Peninsula, Vic. Aurora Spa was seeking to increase their bathhouse bookings within the Melbourne market through improved organic rankings.

    • Sierra Escape

      240%

      Increase in organic traffic

      Sierra Escape

      Located in Mudgee, NSW. Sierra Escape was seeking to increase their client base within the Sydney market through improved organic rankings and a targeted Meta Ads campaign.

    • ActiveMail

      412%

      Increase in organic traffic leads

      ActiveMail

      With limited digital growth in the prior years, ActiveMail was looking to increase inbound leads through a long-term approach towards quality content.

    • ESS

      133%

      Increase in organic traffic leads

      Entertainment Solutions Sydney

      As one of Sydney’s premiere booking agents, Entertainment Solutions Sydney needed to increase the organic visibility of their ever-increasing artist portfolio post-Covid.