About the client
ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world. Their products blend New Zealand mānuka oil with carefully selected natural ingredients, ensuring effective results and ethical practices.
Strategy + process
Using an AIDAR framework, we implemented a full funnel marketing approach to reduce ManukaRx’s reliance on bottom-of-funnel campaigns. By introducing the unique benefits of Manuka oil for skin care to new customers, ManukaRx was able to significantly increase their own audience pools for future activation.
Results
Within two months…
Meta Ads
Increase in ROAS
23%
Decrease in cost-per-purchase
17%
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