The creative performance agency that builds audience curiosity to take brands further.
When anyone can create anything, how do you stand out from the slop?
The world has changed a lot in the last few years.
The traditional media model that we’ve all been mastering for the last decade has flipped on its head with the introduction of AI. The role of the media buyer is changing. Gone are the days of hyper-targeted audiences and brand standardisation; today, it’s creative systems that determine performance.
The way we waddle
Did you know ducks are naturally curious creatures? No? That’s ok. We didn’t know either.
What we do know is that creativity that keeps people curious is creativity that keeps performing. We’re specialists in building audience curiosity through bold creativity and intelligent performance.
It’s that innate curiosity in our people, and our work that helps ambitious brands go further.
Welcome to the pond
Chunky Duck is a fully remote creative performance agency, made up of marketing professionals all over Australia.
After cutting our teeth in the pressure cooker of city-based agencies, many of us opted for a better balance in life, moving our skills and passion into communities all across Australia.
Founded in 2021, Chunky Duck began as 3 freelancers looking to save some coin on accountants. Combining experience across advertising, creative, and technology, we’ve now grown to a team of over 12 with deep experience in specialist marketing fields and a cool duck as a mascot.
It’s all about the name
We get asked this question a lot, and we wish it were a cooler story. Before the age of AI, we found a random-agency-name-generator website. Chunky Duck was the very first thing that it threw out.
5 years later, we couldn’t think of anything better; now every brand wishes they had a cool name like us.
Get to know us
Everyone says their team is the best, but ours is something else.
There’s a lot to be said about how people in balanced, healthy, and fruitful environments thrive. When the world changed during COVID and remote work became a viable solution, many of the best and most talented agency staff thought, ‘I can do this from anywhere’. We left cities and moved to the places we’ve always dreamed of living.
With more time for family and friends, more affordable housing accessible, and a healthier workplace culture, our “ducklings” bring the best version of themselves into their work, and we’re confident you’ll love it too.
Meet the ducklings
Managing DirectorRyan Griffin
- Technology Director
Luke James
- Creative Director
Sarah Hill
- Group Team Lead
Kitty
- Podcast Lead
Janah
- Paid Media Manager
Luke Davies
- SEO Manager
Charlie
- Creative Strategist
Felicity
- Senior Designer + Creative Tech
Dunshea
- Senior Designer
Jeremy
- Paid Media Manager
Meaghan
Values
What we stand for as a business, is something we’re continually refining.
These values stand as a baseline (or a framework) to be built upon by future ducklings as we all shape what our organisation stands for.
Independence & adaptability
Our services are set up for technological independence and future adaptability.
We want to ensure you don’t rely on us for every strategic need as you scale. There are no technical handcuffs here, just the right support when you need it.
Transparency
We are open people. We believe, transparency builds trust and opens the door to stronger relationships.
We also partner with open-source software providers, so you’re empowered to manage your own technology and performance. But if you need us, we’re always there.
Empowerment
We believe that each and every individual has the propensity for success, and we do everything possible to provide an environment that empowers you.
You have the freedom to choose what your future holds and we’re here to support that.
Creativity
We are in the business of problem-solving, and clients engage our minds to lead them through their most complex challenges.
We revel at the opportunity to flex our creative muscles and support the ongoing improvements of work through innovation.
Balance
Chunky Duck was created as a lifestyle business, and we’ll be damned if that ever changes.
Finding balance in our lives provides the foundation for growth, and we seek to find the equilibrium in everything we do.
Asynchronicity
The days of corporate offices and all-hands meetings are dead.
We foster an asynchronous communication model that provides access to information as and when needed.
100% Australian. 100% remote.
If you haven’t picked it yet, we’re a fully remote business based in Australia.
With our three co-founders living on opposite sides of the country, an office was never on the cards.
While we provide our team with flexibility in their work location, most of our ducklings find themselves on the east coast of Australia. From Noosa to Burleigh, South West Rocks, Terrigal, Sydney, Melbourne, Adelaide, and everywhere in between, we’re a team of ducklings living our best lives, from wherever home is.
Most importantly, while many agencies choose to offshore their work to cheaper labour markets, we prefer instead to support Australian professionals and regional communities by employing local staff.
Luke & Janah James
Wora
Happy Valley, SA
Jeremy
Boon Wurrung (Bunurong)
Bayside, VIC
Jordan
Yuin
Moruya, NSW
Felicity
Eora
Sydney, NSW
Kitty
Kuring-gai
Terrigal, Central Coast, NSW
Luke Dunshea
Dunghutti (Thunggutti)
South West Rocks, NSW
Sarah
Bundjalung
Gold Coast, QLD
Luke Davies
Ryan & Amber
Gubbi Gubbi
Little Mountain & Eumundi, QLD
We’re doing our bit
Each year, we donate 1% of our revenue to some really amazing organisations that make the world a better place. Each duckling gets to pick their favourite, and we split the donation equally between everyone.
Find out more about our contributions below.
Ducks support rainforests
In addition to our 1% commitment, we also donate to Gondwana Rainforest Trust. In partnership with traditional custodians, the Trust purchases high conservation value rainforest and restores degraded rainforest to ensure the ongoing protection and management of these critically important ecosystems.
Some of our fave work
We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.
Spilt Milk 2025
The world’s best petting zoo is coming in 2025 – with everyone’s favourite Lamar headlining and a brand-new festival site to match.
237%
Increase in ROAS
MitoQ
With years of strong Google Ads performance, we reviewed the campaign structure to ensure it is still delivering the best possible return for our client.
100%
Increase in impressions
Beca
Beca’s organic rankings and traffic had been slipping long-term, so we built an SEO turnaround to lift visibility across Australia and New Zealand for competitive, top-of-funnel engineering terms.
Kids ELC
The full egg, refreshed branding, a new website, strategy and customer journey map, plus tone of voice that feels warm, calm and genuinely kid-first.
InteliCare
A people-first tone of voice and website for InteliCare. Clear, calm and genuinely human, designed to support real decisions with confidence and care.
158%
Increase in organic traffic revenue
CBM
After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and global competitors.
114%
Increase in Paid Media ticket sales
Riverside Theatres
A messy site migration tanked organic traffic, leaving Riverside Theatres leaning heavily on paid media to keep seats filled.
Juggle Street
Our ducklings designed and built the Juggle Street website to complement their brand refresh.
Holistic Management Co-Op
The HMC crew help farmers turn tired paddocks into thriving, resilient landscapes.
29 X
Increase in converted leads
Auto Auto
Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to the royal commission into the banking section.