Brand Strategy

Less bland, more braaand.

Our approach to building your brand

First, we interrogate you (not really). We work out where your value is and what makes you so special. It’s like a really fun chat with a mate, where you feel understood and excited for your new venture.

Then, we find out who your audience is. What makes them tick? What do they need help with? Once we have this picture, we know exactly how to talk to them. Understanding your audience is the key to an effective branding project.

And finally, we get to work making something we know they’ll love. Your aesthetic and your tone are all expertly crafted to suit your audience perfectly.

Branding services

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Logo Design

So you want to create a brand? Your logo is responsible for your first impression, so it’s got to be ducking good. Our design team bring your concept to life like magic ✨ Then the hard part… choosing your fave!

Tone of Voice

How you speak determines how you make people feel. And how you make people feel determines whether they want to buy from you. A well-defined TOV keeps you consistent, engaging and on-the-money

Visual Identity

Your logo’s picked, now what? The design team is just getting started. Your typography, colour scheme, style and overall look and feel all contribute to creating a brand that stands out to the right people.

Merch and Swag

Feeling boujie? Branded assets give that professional feel. Align your brand across digital and tangible assets: email signatures, team headshots, business cards, uniforms or… fidget spinners?

Customer Research

Get to know your audience with data-driven customer personas and journey mapping. We chat with your tribe and create a strategy for reaching and converting them.

Market Positioning

Understand your competitors and where you fit amongst them. Adapt your angle, messaging and unique proposition to optimise your brand’s growth.

Some of our fave work

We don’t play favourites, but some results just put that little extra spring in our waddle. Here’s some stuff we’re really proud of.