Brief & Challenge
While making an organisation-wide pivot to travel insurance, Butter needed to rebuild their analytics setup to enable full-funnel tracking, while implementing server-side tracking for all digital campaigns.
Service/s
Sector
About the client
Travel insurance for every adventure, Butter provides users with a seamless (smooth like butter) travel insurance quote system that covers what’s most important to each individual.
Strategy + process
By first starting with a data stream and tracking audit, we were able to diagnose a tracking setup that didn’t provide the detail needed to manage conversion rate optimisation within their funnel. Through implementing server-side tracking, we were able to capture first-party data sources across all digital campaigns, which fed increasingly rich data sources for optimisation within their media campaigns.
Results
Data stream audit + server-side tracking
Identified multiple tracking implementation issues. Implemented server-side tracking for first-party data storage. Setup a full-funnel tracking system to measure specific funnel steps. Visualised key metrics across all marketing channels within a customised dashboard.
Other work you might like
ManukaRX
ManukaRx provides ethical, powerful products that restore your skin and help to restore the natural world.
Auto Auto
Extended warranty insurer Auto Auto launched in August 2021, as many competitors exited the market due to...
CBM
After experiencing a long-term decline in organic traffic, CBM needed to retain traffic lost to local and...
Aurora Spa
Located in Mornington Peninsula, Vic. Aurora Spa was seeking to increase their bathhouse bookings within the Melbourne...
Sierra Escape
Located in Mudgee, NSW. Sierra Escape was seeking to increase their client base within the Sydney market...
ActiveMail
With limited digital growth in the prior years, ActiveMail was looking to increase inbound leads through a...
