Brief & Challenge
Located in Mudgee, NSW. Sierra Escape was seeking to increase their client base within the Sydney market through improved organic rankings and a targeted Meta Ads campaign.
Sector
About the client
Sierra Escape is luxury accomodation like you’ve never seen before. An award-winning, adults-only, eco-glamping experience, located only 20 minutes from Mudgee. Sierra is surrounded by beautiful rolling hills, and breathtaking views, providing an opportunity to escape from busy city life and immerse yourself in country NSW.
Strategy + process
A site-wide content optimisation project focused on improving the content relevancy for Sydney-siders seeking a weekend escape. This was coupled with an aspirational Meta Ads campaign that highlighted the incredible facilities available at Sierra Escape.
Results
In the last 6 months…
Organic traffic
Increase in keywords ranking
48%
Increase in organic traffic
240%
Meta Ads
Increase in purchases
20%
Decrease in cost-per-purchase
23%
Overall ROAS
10.2
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